It’s a novel concept, doing something that not only benefits
you but also benefits others around
you. You may have heard of it as a
‘win-win situation’ – designed to benefit all participants. People have heard about it, but not many of
us have seen it in practice. It’s more
like some unachievable goal in a distant far off land, it’s possible, but takes
too much effort. Often times the mindset
is something like this: for everyone to benefit – I’ll need to benefit first
and then I’ll help everyone, which can results in a perpetual ‘me’ state.
SoRewarding helps you, your business, or your organization to make a
positive and long-lasting impact for everyone in your neighborhood. For this blog entry, let’s elaborate on how Businesses can use SoRewarding.
Connecting
For businesses, the goal is to make connections with
people. As a business, you make
connections with a positive, kind and generous audience by creating a page on SoRewarding.com. Individuals, fellow
businesses and Nonprofits will see your business page on SoRewarding. You’ll want to make sure your information is
complete (links to your website, FB, etc.) so that users are able to explore
who you are and make that initial connection.
Giving
To give… is easier said than done. How can my business give? I’m sure it’s something that every successful
business owner has put some thought into.
After all, we’re here because of the loyal support of our friends,
family and community… It’s only natural to want to give-back.
How about offering your product or service at less than the
normal rate? This rewards your current
customers and attracts new ones to try your business. How about giving a percentage of the sales to
a local non-profit? … ready for the
Matrix moment?
What if I told you that you could do both, through
SoRewarding.com and it’s easy. It
doesn’t take more than a couple minutes if you have your business page set up. As to not detract from this blog entry, you
can learn more about publishing discounts, here.
Growth
I’ve connected with a new audience by having my business
page on SoRewarding. I’ve published an
offer that rewards my customers and that also gives to local Nonprofits. My question is this, has this really helped
the growth of my business?
Well, let’s look at the numbers. In 2011, 65% of households donated to
charity.2 As a household that donates to charity, you should assume
that that same household will also be more inclined to support businesses who
donate to charity versus those who don’t.
A study conducted by Cone Inc. in 2010 found that 90% of consumers
(about 278 million people) want to know what cause your business supports. A
whopping 79% of consumers would switch to a brand associated with a good cause
and 83% wish more of
the products and services they purchase and retailers they
use would support causes.3
Community
If you’ve followed along up until this point, I hope you’re
able to paint a picture of how everyone in a community benefits from socially
responsible businesses. Focusing on
philanthropic work as a local business has the added benefit of being able to
see the people you are helping too. So
now that you’ve been given the information and the tools… get to giving! I
invite you to use www.SoRewarding.com
for an easy-to-use site that connects with kindness.
- http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=42
- http://www.nptrust.org/philanthropic-resources/charitable-giving-statistics
- http://smallbusiness.foxbusiness.com/marketing-sales/2012/01/31/philanthropy-and-small-business-win-win-situation/
